I know I’m probably going to come under a lot of heat for this, but it’s something I feel needs to be said. Famous Youtubers are helping to destroy Call of Duty (and countless other games) for all gamers. How? By continuously contributing to and encouraging the use of microtransactions.
The past couple of CoD titles – Advanced Warfare and Black Ops 3 – are perfect examples of this. Sledgehammer Games introduced the concept of Supply Drops, an in-game rewards system that allows players to swap either in-game currency or, worse, actual cash for a chance at getting new weapons, weapon skins, character skins, and other items. Treyarch followed suit and included this microtransaction system in their latest game as well.
Let’s call this system exactly what it is – a cash cow that is probably creating gambling addictions among teens and adults alike.
Seriously… supply drops should be renamed “gamble boxes”. You put up some cash and, thanks to the beautiful beast we all know by the name of RNG, you get a SLIGHT chance at getting a nifty piece of in-game gear.
While there are certainly some less than intelligent people in the world that no doubt throw cash at their screens for this without any need of persuasion, I personally believe YouTubers such as Chaosxsilencer, TmarTn, and Ali-A are helping boost spending on these microtransactions by building up additional hype.
These guys purchase CoD points, the in-game currency that requires real money to get, by the thousands, even tens of thousands and create “supply drop opening” videos by the dozens. Not only that, but they’re constantly trying to make the experience seem as exciting as possible.
Don’t believe me?
Here’s a video where Chaos bought 5,000 CoD Points to use on drops.
In this video you can watch TmarTn open drops with 13,100 points (that’s over $100 worth).
Here you can watch Ali-A blowing through 31,000 points (over $200 worth).
These guys are encouraging players, young and old, to go out and spend their hard-earned cash (or perhaps their parents’ income) on these supply drops that often have a very, very low chance of giving you what you want. There have been countless reports of people spending $100, $200, even $300 or more and still not getting the elusive special weapons they’re wanting.
Yes, it’s true… you DO NOT have to spend real money to get drops. But with Treyarch nixing anything that dishes out Cryptokeys at a decent rate – it’s clear what they want you to do. It can feel like it takes AGES just to get up enough keys to open a single rare supply drop. So, obviously, the faster route is to purchase CoD points for instant gratification.
Couple that aspect with the countless YouTube celebs that are constantly promoting this money-hog of a system and you can see how this would be a big problem.
Activision has already come out and said that the sales for supply drop microtransactions have helped their revenues EXCEED their expectations. Guess what that means? You can definitely expect to see this exact system, or at least something very similar, in ANY game this publisher touches.
For those that aren’t aware of everything Activision has power over, it’s a lot. Their lineup consists of:
- Every Call of Duty Game
- Tony Hawk’s Pro Skater
- Chivalry Medieval Warfare
- and many more
That’s not even the biggest problem, though.
The biggest issue is that all of the other game developers that are going to see how insane Activision’s profit margins are with these microtransactions and, because they’re all businesses that need & want money, they’re going to incorporate a similar system into their games.
So, yes, in a way YouTubers like Ali-A and TmarTn are helping to contribute to the inclusion of microtransactions across all video games, not just Call of Duty.
What are your thoughts on this? Should YouTubers stop encouraging sales and start supporting gamers by not promoting this nonsense?